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Affiliation Profile
Sree Narayana Guru Institute of Management Studies
Address : K.G Chavadi, Coimbatore,India
Affiliation ID :-010416
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1
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1
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S.No
Article Title
Authors Name
Volume/Issue/Year
Source Name
1
INFLUENCE OF BRAND EQUITY DIMENSIONS ON CUSTOMER PURCHASE INTENTION - AN EMPIRICAL STUDY IN INDIAN INSURANCE INDUSTRY
R. Calvin
,
P.T. Vijaya Rajakumar
,
G. Bhuvaneswari
,
Volume 5,Issue 4,Year 2018
Journal of Management
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CRM and Service Management
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Journal of Management
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